Privacy Policy

Last updated: June 2026

Baja Pass cares deeply about the privacy of its visitors and users. This Privacy Policy describes how Cabo Hospitality LLC, together with its affiliated companies ("Baja Pass," "we," "our," or "us"), collects, uses, and shares your Personal Information, and the rights you may have. It applies to all Baja Pass users and services, including www.bajapass.com and related services.

Please read this policy before using our Services. If you do not agree with our practices, please discontinue use. Contact us with any questions or concerns.

1. What is Personal Information?

Personal information is information that can be associated with a specific person and used to identify them. We do not consider anonymized or aggregated clickstream data (hardware, OS, browser) to be personal information.

2. The information we collect

We collect personal information when you sign in, register or update a profile, submit a survey, contact support, or submit a suggestion. To create your member profile we collect your first and last name, local region, and email address. When visiting our website or app we collect your device IP address and clickstream data in temporary logs, and (with permission) app geolocation and a device notification identifier.

3. How we use it

We use your information to provide a personalized experience and, based on your email preferences, to send you information about Baja Pass and promotional materials. Independent of your preferences, we may occasionally send transactional or relationship messages (for example, receipts or pass-expiry reminders). We use geolocation to display localized content and device identifiers to deliver push notifications you can disable in your device settings.

4. Information we share & why

Baja Pass does not provide personal information to third parties for their own direct marketing. We will not disclose your personal information to a third party unless: it is a request from the entity through whom you obtained your membership (e.g. a gift purchaser); with your explicit consent; to comply with legal requirements; or to enforce our Terms. We may share non-identifying, aggregate information with advertisers and analytics providers. We use third-party service providers (such as cloud and payment providers) as part of the infrastructure to deliver our services; data is processed and stored in the United States and México.

5. Cookies & third-party sites

We place small data files ("cookies") on your device to support functionality such as automatic sign-in and session context. You may block or delete cookies, though this may affect how you use the website. Our website contains links to third-party sites whose cookies and privacy practices are outside the scope of this policy.

6. Your choices & rights

You can withdraw consent at any time: change your email preferences in your profile, use the unsubscribe link, or contact us. You may opt out of geolocation and push notifications in your device settings. You have the right to object to processing, to request erasure or restriction, to request a copy of your data, and to correct or update it. Email requests to hola@bajapass.com; we respond within 30 days.

7. Security & retention

Transmission over the internet is not completely secure, but once we receive your information we use safeguards such as firewalls, encryption and access controls to protect it. We retain your personal information for the period necessary to provide the service and meet legal obligations, after which we dispose of it securely.

8. Children

Our websites are not directed toward children under 18 and we do not knowingly collect their information. If you believe we have, email hola@bajapass.com.

9. Updates

We may update this policy as required by law or to reflect changes in our practices. If we make material changes we will notify you. Please review this page periodically.

10. Contact

Questions about this policy or your rights? Email hola@bajapass.com.